Post Graduate Diploma in Customer Relationship Management (PGDCRM)

 AICTE Approved Download Prospectus PDF 
Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supplier relationship. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.

Career Opportunities:
Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager, etc.

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is Two years.
  • The registration period is valid for four academic years.

Total Credit Points : 80

SEMESTER I :
Course Title
Principles and Practices of Management
Marketing Management
Customer Relationship Management
Consumer Behaviour
SEMESTER II :
Course Title
Advanced CRM
Sales and Distribution Management
Services Marketing
CRM in Service Industry


SEMESTER III :
Course Title
Business Communication
B2B Markets and CRM
Marketing Research
E-Business
SEMESTER IV :
Course Title
Consumer Protection Act, 1986
Research Methodology
Project

    Application Form Fees (Non-refundable):
  • For Indian Residents (General / Defence): ₹ 1200/-
  • International / SAARC: US $100 OR Rs. 7,200/-

Program Fees: Students have two options of paying the fees as mentioned below:
A] Option 1 – Two -Installments: Student has to pay the full course fees in two installments. Pay 1st Installment within 15 days from the date of admission and Pay 2nd Installment within 60 days from the date of payment of 1st Installment.

Category 1st Installment 2nd Installment
General ₹ 35,000/- ₹ 20,000/-
Defence/ Paramilitary / Police ₹ 35,000/- ₹ 17,000/-
International US $1600 US $1100
SAARC US $900 US $600

B] Option 2 - One Time Payment:- Student has to pay the full course fees in one time payment, within 30 days from the date of admission as follows:

Category Fee
General ₹ 50,000/-
Defence/ Paramilitary / Police ₹ 47,000/-
International US $2400
SAARC US $1300

    Note: Participants are required to pay exam fees per exam per attempt separately. Exam Fee is not a part of Program Fee.

    Fee Payment Mode: Fees can be paid Online or by Demand Draft.
  • Payment via Online: this can be done through payment gateway.
  • Payment via DD: this can be submitted at SCDL Pune campus. The Demand Draft needs to be in favor of "The Director, SCDL, Pune" payable at Pune only.

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